Story #1: How local, unsigned bands promote their music using social media (FIRST DRAFT)

Bobby Washburn was scheduled to take the stage at 7:30 p.m. This acoustic set was only his third solo performance overall since leaving his band. At the strike of 7:30, he looked around the upstairs room of The Middle East Nightclub in Cambridge, Mass. and was able to count barely 20 people. “Ummm, ...